Integrity requires carefully developing and upholding a set of inviolable beliefs. People of integrity are not inflexible, but their decisions are made in the context of strongly held core values. Leaders must not only set a moral compass, but also effectively communicate a code of conduct.

Optimism in leadership is envisioning the best possible outcome for a situation and convincing the people around you to put forth their best effort in obtaining that outcome. The effectiveness of optimism plays on the human inclination to work toward an achievable goal. 

Courage is the strength to act on strong beliefs, whatever the risk. When leaders remain steadfast in their adherence to principles, regardless of professional jeopardy, they generate confidence, loyalty and respect from their peers, employees, and clients. 

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